Herman Cain, the GOP Wild Card - The Atlantic

Herman Cain, the GOP Wild Card - The Atlantic

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Are we doomed to a dull campaign? Not if the Hermanator has his way.

If you don’t attend Tea Party rallies or listen to political talk radio, the name Herman Cain may not register. Cain intends to rectify that. He’s planning to seek the GOP nomination, so he’s spreading his blustery, relentlessly upbeat right-wing social and economic message, which can be heard weeknights from 7 to 10 on WSB in Atlanta. Cain is so exuberantly confident of his message that he has upgraded its status: he bestows upon audiences not speeches or talking points but “The Hermanator Experience.” He’s even trademarked the phrase.

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His entrance into national politics was a fluke—albeit, if he runs, an enormously beneficial one. In 1994, Cain, then still CEO of Godfather’s Pizza, participated in a town-hall meeting that Bill Clinton held to drum up support for his flagging health-care plan. He challenged the president’s claim that restaurateurs would bear only a marginal new cost. Clinton objected, but Cain wouldn’t relent. “I’d had my financial people run the numbers,” he told me. The Wall Street Journal published them, and after Clinton’s plan collapsed, Newsweek identified Cain as one of its “saboteurs”—a badge of honor, especially among conservatives today.